Are you getting an embroidery machine for Christmas? Make sure you get this option before you buy!
Whether it is your first or fifth, buying an embroidery machine is a big investment. Essentially, they are all pretty good. Price and options usually dictate the brand you choose but the right dealer, or the wrong one, means more than anything.
Why is the Dealer so Important?
Part of what you are buying is access to someone knowledgeable who can help you choose the machine that you need and then teach you how to use it. Authorized dealerships provide a storefront, ensure warranty, offer repair services, and sponsor seminars, classes, and special events. Dealerships typically have a display model or two that customers can try. It’s a great way to not only test drive the machine, but try out the dealer.
In addition to the physical attributes, the personality of a business is just as valuable. Research shops in person. Is the staff helpful and friendly? What machine accessories, software, fabric, threads and stabilizers are available? Enthusiasm is contagious, and a passionate dealer keeps customers excited about using their machines and learning new techniques.
It doesn’t matter how much you pay for a machine if you don’t know how to use it. While it is normal to be overwhelmed when learning new equipment, a friendly voice on the phone, by your side, or across the counter can quickly put anxiety at ease.
Dealers should be proficient in cheerleading, teaching, and mentoring. Many provide free owner's classes to those purchasing new machines. Hands-on training is easier to learn and a good way to meet friends with similar interests.
Shops also sponsor refresher classes and training that promotes new techniques and accessories. Up to date on industry trends, they provide a continuous source of fresh ideas.
Option for option, there are many good embroidery machines on the market. Remember, Bonnie worked for a dealership for several years. She has stated before that shopping for your dealer is just as important, if not more so, than shopping for the machine itself. Make sure you "click" and feel comfortable with them. Look at the wealth of knowledge, talent, and enthusiasm Bonnie brings to the table and make sure you choose a dealer that will give you the same!