The ONE THING You Must Have When Buying an Embroidery Machine


Are you getting an embroidery machine for Christmas? Make sure you get this option before you buy!

Whether it is your first or fifth, buying an embroidery machine is a big investment. Essentially, they are all pretty good. Price and options usually dictate the brand you choose but the right dealer, or the wrong one, means more than anything.

Why is the Dealer so Important?


Part of what you are buying is access to someone knowledgeable who can help you choose the machine that you need and then teach you how to use it. Authorized dealerships provide a storefront, ensure warranty, offer repair services, and sponsor seminars, classes, and special events. Dealerships typically have a display model or two that customers can try. It’s a great way to not only test drive the machine, but try out the dealer.


In addition to the physical attributes, the personality of a business is just as valuable. Research shops in person. Is the staff helpful and friendly? What machine accessories, software, fabric, threads and stabilizers are available? Enthusiasm is contagious, and a passionate dealer keeps customers excited about using their machines and learning new techniques.


It doesn’t matter how much you pay for a machine if you don’t know how to use it. While it is normal to be overwhelmed when learning new equipment, a friendly voice on the phone, by your side, or across the counter can quickly put anxiety at ease.

Dealers should be proficient in cheerleading, teaching, and mentoring. Many provide free owner's classes to those purchasing new machines. Hands-on training is easier to learn and a good way to meet friends with similar interests.

Shops also sponsor refresher classes and training that promotes new techniques and accessories. Up to date on industry trends, they provide a continuous source of fresh ideas.

Option for option, there are many good embroidery machines on the market. Remember, Bonnie worked for a dealership for several years. She has stated before that shopping for your dealer is just as important, if not more so, than shopping for the machine itself. Make sure you "click" and feel comfortable with them. Look at the wealth of knowledge, talent, and enthusiasm Bonnie brings to the table and make sure you choose a dealer that will give you the same! 

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  • Debbie Henry - October 25, 2020

    A thank you note is a really nice touch, Cindy!

  • Debbie Henry - October 21, 2020

    Diana, that is the hard part. My closest dealer is about an hour and a half away.

  • Debbie Henry - October 21, 2020

    So true, Molly. Dealers offer so much more than just merchandise.

  • Debbie Henry - October 21, 2020

    You are indeed, Vicki!

  • Diana (Dee) Landree - October 21, 2020

    Just wish we had a dealer closer than 175 miles…. I keep bugging mfg at shows and on line but so far nothing.

  • Molly - October 20, 2020

    A dealer is a small business to support! Buy from them and help each other. Machine purchased on the internet offer zero support!

  • Cindy - October 19, 2020

    My dealer, Amy & staff, have been outstanding! I even received a personal hand written note of thanks in the mail for my purchase. I

  • Vicki Jensen - October 19, 2020

    We have the best dealer here in California. We are “sew blessed “ to have her!!!

  • Debbie Henry - October 19, 2020

    I agree, Beverly. I had a great dealer and am so grateful. The staff are just as important and really add to the overall customer experience.

  • Beverly Van Nortwick - October 19, 2020

    Great advice. All of this IS so IMPORTANT.
    I was cashier for a Brother dealer for 2 years & I agree they need to be helpful in every way.

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